RAKBANK FCB

RAKBANK FCB

FCB Credit Card Launch

We were tasked with creating an engaging activation for the most anticipated credit card launch of 2018, The RAKBANK FC Barcelona Platinum MasterCard Credit Card. The activation was planned as a FC Barcelona fan zone and was launched at the Beach Soccer Intercontinental Cup with a perfect mix of traditional & technology driven football activations. From measuring participants foosball skills and reflex to the strength of their kick. The fans would also walk away with a souvenir photo-opt of them in virtual FCB merch. Generated 1100+ leads in 5 days.

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Brand Activation