The National

The National

The Podcast Lounge @ Dubai Design Week & Hay Festival

We created a unique activation concept to highlight and promote the National newspaper’s podcast. The entire concept was based on sound wave philosophy whereby individuals can not only admire, take selfies on the unique sound shaped wave but also enjoy listening to the podcasts when they stand under a sound beam. The spotlight sound wave technology was well received and was a highlight at the Dubai Design Week, the ON.DXB festival, and at the Hay Festival, Abu Dhabi.

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Brand Activation