Imdaad

Imdaad

BE’AITI School Campaign

The objective of the BE’AITI school campaign was to educate children about the benefits of reuse, reduce, recycle and the importance of implementing this in their day-to-day life. The team created a character ‘Khadour,’ and the entire storyline revolved around his great adventures and the obstacles he overcame by implementing simple recycling practices. This campaign was implemented by Imdaad across 48 schools in the UAE.

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Creative Content