Aptajunior

Aptajunior

Educating UAE Mothers

Every mother wants the best for her child – using this philosophy, we conceptualized a campaign to educate the mothers of the health benefits of Aptamil for their infants. This engagement was inspired by the world-famous concept of the LEGO design. It was activated at The Mall of the Emirates, The Marina Mall, Abu Dhabi, and Sahara Centre in Sharjah.The brand engagement included a highly certified pediatric doctor educating the mothers and was strategically planned for 3 weekends, which resulted in 1,749 direct one-to-one engagement along with a total sample outreach to 11,200 packets. Panache was accredited for creating one of the highest ROI campaigns having a direct and positive growth in the retail sales within one month of the completion of this campaign.

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Brand Activation