Every event becomes an unforgettable, goal-crushing experience with Panache Middle East – more than your typical Corporate Events in Dubai, UAE
Panache Middle East, the top in Corporate event management company, and its confident style in managing events resulted in a trusting partnership for high-end malls in Abu Dhabi. These malls are The Galleria Mall and Marina Mall, found on Al Maryah Island and in Breakwater on Corniche Road.
Malls are the heart and soul of communities, the foundation of retail economies, and the social sanctuary for friends and families. As we keep developing and finding more comfort and convenience with online shopping, malls now reinvented their role in people’s lives to survive in the digital age. Malls are not primarily for shopping anymore. It is more about the consumer experiences that go beyond well traditional shopping. Innovative malls are incorporating value-added elements into their services to provide a level of leisure and entertainment that can never be satisfied online.
These malls engage with locals and foreign nationals, whether tourists or ex-pats and house multiple luxury brands, which means it needs the best Corporate Events agency in Dubai to handle their events. Panache Middle East creates opportunities for malls to have a great crowd pull and foot traffic by managing its events and providing entertainment that will attract customers to visit and stay in the mall.
Globally, UAE is known for its world records, and Panache Middle East managed one of them. In 2018, Marina Mall made an official attempt for the largest domino circle toppled in the world in honor of the Founding Father, Sheikh Zayed Bin Sultan Al Nahyan. The attempt achieved the Guinness World of Record title.
Being the best in Corporate Events in Dubai, Panache Middle East was the core of it. From the minute details until the not-to-be-missed moment, we managed the record-breaking moment to perfection.
The Galleria Mall on Al Maryah Island and Abu Dhabi’s shopping, dining, and entertainment destination partnered with Panache Middle East as their event management company in Abu Dhabi. The Galleria is known for its premier lifestyle, so it is only fair to have top-tier events. One of these events was The Galleria Winter Wonderland in 2020, where various areas of the mall became an interactive space for the community, like Letters to Santa, Festive Sensory Rooms, Winter Village, and Digital Snow Window. Another one is the “touchless” Easter Egg Hunting in 2021 happened through the incorporation of technology into the old tradition. The engagement gathered more than 5,000 participants in four days. These are the types of events we execute to increase footfall inside the malls, especially at such peak seasons for shopping malls.
Popular Corporate Events in Dubai is not exclusive to shows. It extends to backend management too. Different Win at the Galleria Campaign is a successful engagement activity of the mall with its consumers. Panache Middle East has made that possible since 2021 and managed the front and back-end configuration, domain hosting, website development, front-end updates, back-end reporting, and data verification and highlights.
Holding events at shopping malls can provide opportunities to reinforce relationships with your consumers. It is our goal when curating events inside a mall. We also ensure proper knowledge of malls about the demographic of their consumers for better interaction. Our events inside a mall are an effective way to gather information on the interest of consumers in different brands and their wants and needs. It also helps in gathering ideas for future events.
The world of retail is changing dramatically, but malls can still have a central role in society. Mall operators should expand their horizon of thought in providing public needs and understanding that malls are now shoppable entertainment that can upsell with the help of a top events management company like Panache Middle East.
Also read : How high-end malls in Abu Dhabi reinforced relationships with clients through Panache Middle East.
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