The success of events lies in the smallest of details. Our agility, decisiveness, and attention to these nuances have helped manage some of the most significant events in the MENA region.
Panache Middle East is the leading event management company in the region, creating unforgettable experiences. Our team is a fusion of integrated experiences driven by passion resulting in events measured by standards and crafted from quality. From organizing corporate events to bringing back well-known festivals to the Middle East, we always ensure a strengthened human connection between your brand and your audience – consumers or VIPs. Our exciting journey includes conceptualization, design, branding, on-ground experiences, and awareness campaigns.
As the top events management company in the region, we organize events for big brands in their respective industries. We continue to handle conferences and summits for Checkout. We also assist BUPA Global with their yearly Dubai Canal Run. We organized The Wealth Today summit and the Lotus Venture Capital conference with Dandapani as the guest speaker. The Galleria Mall, Marina Mall, and Aldar Properties are our clients for their brand engagement events. These big names in the corporate world – locally and globally – are just a few of our clients.
Aside from corporate events, we are the finest events management firm for festivals known as Panache LIVE. We organized Games Arabia in Dubai – the largest showcase of video game content in the region – and gathered 20,000 people. It is the same for Games Arabia in KSA. We also organized Spring Fiesta, the biggest inter-school and college competition in the United Arab Emirates, bringing the community and students together for a spectacular talent show. Adding to Games Arabia KSA, Panache events management is the first choice for conventions in Saudi Arabia. Starting with the first-ever Bollywood music festival in KSA that gathered more than 45,000 admissions, Panache LIVE made it all happen. We helped manage the first comic book and pop culture convention in Saudi Arabia, Comic Con Arabia. Bringing Jason Momoa to Riyadh for the event gathered more than 24,000 attendees. Fast forward to 2022, Panache LIVE got Comic Con Arabia to Jeddah for its most incredible comeback. Fanatics gathered and welcomed international guests like Alexander Ludwig and Georgia Hirst from Vikings, Itziar Ituño and Luka Peros from La Casa de Papel, Manga Artist Hiroshi Nagahama, Samurai Artist Tetsuro Shimaguchi, and international Cosplay Artists combined with local artists. Panache LIVE became the bridge for these fans to experience festivals, concerts, and conventions in the Middle East.
We not only deliver outstanding events but also deliver visually pleasing artwork for social media and brand promotions. Another strong point of our event management is content and artwork creation. We are the social media manager of BUPA and create their content too. Amouage, a high perfumery from Oman, was also our client for the design of brand promotion and mall kiosks. We developed a Facebook web game for the newest ASUS product. We did an influencer engagement program for Ariel and Braun and a retail branding strategy for Cartier, Chaumet, and Tag Heuer. We are responsible for some of the creative and content plans of notable brands that helped in the product upselling of Yakult, Maggi, Herman, American Garden, and Pringles’ infamous huge retail-themed-tube.Panache Middle East, an integrated creative and events management company, is the full suite for events. Whether it’s an internal bonding activity, gala dinners, award ceremonies, networking gatherings, or a five-star launch with VIPs and the most high-profile guests, we will breathe life into it and cater it to perfection to make it a timeless masterpiece.
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