{"id":295,"date":"2020-10-15T14:23:45","date_gmt":"2020-10-15T14:23:45","guid":{"rendered":"http:\/\/www.panachemiddleeast.com\/blog\/?p=295"},"modified":"2024-04-20T05:27:44","modified_gmt":"2024-04-20T05:27:44","slug":"activate-and-engage-four-ways-to-breathe-life-into-your-brands","status":"publish","type":"post","link":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/","title":{"rendered":"Activate And Engage: Four Ways To Breathe Life Into Your Brands"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

All brands have a voice and personality- but quite often, people aren\u2019t able to fully maximize that potential. With the industry demanding a rapid response across all channels, it becomes crucial to identify it correctly, and translate that into innovative results.\u00a0Innovative results<\/strong><\/a>\u00a0are not necessarily ones that tick all the boxes of measurement tools, but instead are campaigns that actually speak volume. At my company,\u00a0Panache<\/strong><\/a>, we have long been recognized for our award-winning activations, because of our ability to be brand custodians and create memorable experiences.<\/p>\n\n\n\n

Here are our top four tips to help translate brand objectives<\/a><\/strong> into exciting results and breathe life into brands- with examples from our own repertoire:<\/p>\n\n\n\n

1. Shock the senses: <\/strong>Centrepoint Autumn Winter Collection Launch 2016<\/em>
The most memorable campaigns are those that shock and surprise the senses and challenge the perception of reality. Retailer Centrepoint<\/a> had an exciting new autumn winter collection launch, but it wanted a way to stand out from the noise of other launches around the same time. We were tasked to figure out a creative memorable way to do that.<\/p>\n\n\n\n

When we thought of Centrepoint, we thought: \u201cbrand of the people.\u201d We realized that having actual real people pose in the clothes in-store would definitely turn heads. We also believed that subtle surprising gestures and movements by the human mannequins would allow for an interactive experience. They loved it and decided to proceed with it, followed by a huge awakening of all the human mannequins to walk the ramp for a fashion show of the collection. The campaign delved deeply into consumer minds that Centrepoint was a brand that they could imagine wearing.

2. Brand loyalty can happen with an emotional connection: <\/strong>Progress Birthday Club<\/em>
Our objective was to promote milk brand Progress\u2019 consumption amongst young mothers and children through a creative campaign. When it comes to children\u2019s products, we believe it\u2019s never too early to start building an emotional connection. Birthdays are extremely emotional, family-driven milestones that are looked back on years later. We capitalized on that using an engaging social media contest and birthday club award.<\/p>\n\n\n\n

A social media contest was created by the client\u2019s social media agency, where mothers would upload photographs of their child and birthday details, and thus participate in a voting contest. The winner would then get to host a birthday party, and invite 50 friends to celebrate by a full paid birthday party by Progress we were tasked to create that extravagant get-together. Here, it is important to remember that human emotion is the biggest brand promotion tool. A mother seeing her child\u2019s birthday being celebrated with the child\u2019s friends had an everlasting impact. This not only made the mother a brand loyalist and ambassador, but also created a brand preference in the child.<\/p>\n\n\n\n

3. Immersive experiences have lasting impressions:<\/strong> Call of Duty Launch<\/em>
This is not something that happens often, but we recreated the entire video game Call of Duty for its 2011 midnight game launch. For the burgeoning gaming community that already knew the brand, they had the opportunity to be immersed into it, and for those that weren\u2019t aware of it- they surely figured it out quickly! We arranged the Oasis Centre in Dubai <\/a>as a battleground with sand barracks, tents, dummy ammunition, and security personnel dressed in military garb.<\/p>\n\n\n\n

We didn\u2019t stop there though- special consumer activities including a mini war zone and obstacle track were arranged, and paratroopers were organized to jump from the mall ceiling, followed by a makeshift military vehicle that was driven inside the mall with the game title. We wanted people to truly understand the nervous excitement that gamers can experience in the new Call of Duty game, and it definitely did that- it was awarded the title of best game launch by tbreak.com that year.<\/p>\n\n\n\n

4. Always look for ideas that can be leveraged across all platforms – it pays off!:<\/strong> Xbox Dance Challenge<\/em>
Xbox<\/a> was looking for an awareness building campaign for its new Kinect motion-sensing device in 2011. The USP of the device was social gaming, and our aim was to get more families involved in it, with the most popular game in the Kinect being one called Dance Central. The client was focused on using a dance game to create awareness, because sports-based motion games already existed with competitors like Wii. We came up with an idea- but it was one that needed all the marketing channels to be aligned to truly make an impact.<\/p>\n\n\n\n

We suggested aiming for a Guinness World Record for the longest continuous dance on a video game platform to join in Dubai\u2019s many other records. We worked with several of the client\u2019s agencies (which isn\u2019t always easy) to ensure that the activation be made across print, social media, TV, and more importantly, have a mushrooming word-of-mouth as well. At the end of the day, we managed to successfully make that world record happen, with a 16-hour non-stop danceathon! There was such a strong overwhelming feeling of community by those who wanted to see Dubai making that record, but it wouldn\u2019t have been possible without all the agencies and clients working together to make it happen.<\/p>\n\n\n\n

Also read : UAE dresses up for first virtual Comic-Con festival<\/strong><\/a><\/p>\n\n\n\n

Follow us on Linkedin<\/a> <\/strong>for more updates<\/p>\n","protected":false},"excerpt":{"rendered":"

All brands have a voice and personality- but quite often, people aren\u2019t able to fully maximize that potential. With the industry demanding a rapid response across all channels, it becomes crucial to identify it correctly, and translate that into innovative results.<\/p>\n

\n
Read More<\/a><\/div>\n<\/div>\n","protected":false},"author":1,"featured_media":296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nActivate And Engage: Four Ways To Breathe Life Into Your Brands<\/title>\n<meta name=\"description\" content=\"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activate And Engage: Four Ways To Breathe Life Into Your Brands\" \/>\n<meta property=\"og:description\" content=\"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Panache Middle East Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T14:23:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-20T05:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Activate And Engage: Four Ways To Breathe Life Into Your Brands\" \/>\n<meta name=\"twitter:description\" content=\"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/\"},\"author\":{\"name\":\"Content Team\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#\\\/schema\\\/person\\\/4c4adaa26c7705e5463a7ce8bbb108b6\"},\"headline\":\"Activate And Engage: Four Ways To Breathe Life Into Your Brands\",\"datePublished\":\"2020-10-15T14:23:45+00:00\",\"dateModified\":\"2024-04-20T05:27:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/\"},\"wordCount\":908,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20170621060800-shutterstock-599447705.jpeg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/\",\"url\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/\",\"name\":\"Activate And Engage: Four Ways To Breathe Life Into Your Brands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20170621060800-shutterstock-599447705.jpeg\",\"datePublished\":\"2020-10-15T14:23:45+00:00\",\"dateModified\":\"2024-04-20T05:27:44+00:00\",\"description\":\"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20170621060800-shutterstock-599447705.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20170621060800-shutterstock-599447705.jpeg\",\"width\":700,\"height\":350,\"caption\":\"brand event\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Activate And Engage: Four Ways To Breathe Life Into Your Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/\",\"name\":\"Panache Middle East Blog\",\"description\":\"OUR IDEAS YOUR EXPERIENCE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#organization\",\"name\":\"Panache Middle East Blog\",\"url\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Panche-Logo-blue2.png\",\"contentUrl\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Panche-Logo-blue2.png\",\"width\":320,\"height\":80,\"caption\":\"Panache Middle East Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/#\\\/schema\\\/person\\\/4c4adaa26c7705e5463a7ce8bbb108b6\",\"name\":\"Content Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68258824d649529b83e1ead5b69c5351552ca5547a2f09bfb2d82bbf43c1c90d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68258824d649529b83e1ead5b69c5351552ca5547a2f09bfb2d82bbf43c1c90d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68258824d649529b83e1ead5b69c5351552ca5547a2f09bfb2d82bbf43c1c90d?s=96&d=mm&r=g\",\"caption\":\"Content Team\"},\"url\":\"https:\\\/\\\/www.panachemiddleeast.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Activate And Engage: Four Ways To Breathe Life Into Your Brands","description":"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/","og_locale":"en_US","og_type":"article","og_title":"Activate And Engage: Four Ways To Breathe Life Into Your Brands","og_description":"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.","og_url":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/","og_site_name":"Panache Middle East Blog","article_published_time":"2020-10-15T14:23:45+00:00","article_modified_time":"2024-04-20T05:27:44+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg","type":"image\/jpeg"}],"author":"Content Team","twitter_card":"summary_large_image","twitter_title":"Activate And Engage: Four Ways To Breathe Life Into Your Brands","twitter_description":"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.","twitter_image":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg","twitter_misc":{"Written by":"Content Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#article","isPartOf":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/"},"author":{"name":"Content Team","@id":"https:\/\/www.panachemiddleeast.com\/blog\/#\/schema\/person\/4c4adaa26c7705e5463a7ce8bbb108b6"},"headline":"Activate And Engage: Four Ways To Breathe Life Into Your Brands","datePublished":"2020-10-15T14:23:45+00:00","dateModified":"2024-04-20T05:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/"},"wordCount":908,"commentCount":0,"publisher":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/","url":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/","name":"Activate And Engage: Four Ways To Breathe Life Into Your Brands","isPartOf":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg","datePublished":"2020-10-15T14:23:45+00:00","dateModified":"2024-04-20T05:27:44+00:00","description":"Discover four dynamic methods to infuse vitality into your brand, driving engagement and connection with your audience.","breadcrumb":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#primaryimage","url":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg","contentUrl":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/20170621060800-shutterstock-599447705.jpeg","width":700,"height":350,"caption":"brand event"},{"@type":"BreadcrumbList","@id":"https:\/\/www.panachemiddleeast.com\/blog\/activate-and-engage-four-ways-to-breathe-life-into-your-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.panachemiddleeast.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Activate And Engage: Four Ways To Breathe Life Into Your Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.panachemiddleeast.com\/blog\/#website","url":"https:\/\/www.panachemiddleeast.com\/blog\/","name":"Panache Middle East Blog","description":"OUR IDEAS YOUR EXPERIENCE","publisher":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.panachemiddleeast.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.panachemiddleeast.com\/blog\/#organization","name":"Panache Middle East Blog","url":"https:\/\/www.panachemiddleeast.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panachemiddleeast.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/Panche-Logo-blue2.png","contentUrl":"https:\/\/www.panachemiddleeast.com\/blog\/wp-content\/uploads\/2020\/10\/Panche-Logo-blue2.png","width":320,"height":80,"caption":"Panache Middle East Blog"},"image":{"@id":"https:\/\/www.panachemiddleeast.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.panachemiddleeast.com\/blog\/#\/schema\/person\/4c4adaa26c7705e5463a7ce8bbb108b6","name":"Content Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/68258824d649529b83e1ead5b69c5351552ca5547a2f09bfb2d82bbf43c1c90d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68258824d649529b83e1ead5b69c5351552ca5547a2f09bfb2d82bbf43c1c90d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68258824d649529b83e1ead5b69c5351552ca5547a2f09bfb2d82bbf43c1c90d?s=96&d=mm&r=g","caption":"Content Team"},"url":"https:\/\/www.panachemiddleeast.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":5,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"predecessor-version":[{"id":859,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions\/859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/media\/296"}],"wp:attachment":[{"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panachemiddleeast.com\/blog\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}