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TELEPHONE
+971 4 454 8511

ADDRESS
1710, 17th Floor,
Shatha Tower,
Dubai Media City
Dubai, United Arab Emirates
PO Box # 119677

 

sony

sony

Challenge
To introduce the Sony Xperia mobile phone to the audience and highlight the key feature through an activation

Idea

  • Twist & Shoot concept whereby an activation space was created with multiple musical based lighting towers
  • Based on the music different light towers would light up and individuals needed to click photos of the illumined towers
  • Individuals with the highest number of illumined towers, would win a Sony Xperia phone

Result

  • 650 trials over 3 days at The Dubai Festival City Mall
  • Awarded as the best on-ground launch activity by GMR
Info
Date:

December 17, 2017

Category:

panache