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Robinsons

Robinsons

Challenge
To conduct a media event for the pre-launch of the Robinsons Store for the first time in the Middle East

Idea

  • Using the trend of being eco-friendly the pre-launch media event was targeting children as key guests with their parents as companions
  • Educating children and their families with the benefits of vertical gardening and conservation of water and highlighting of the available items at the store
  • Inviting world famous vertical gardener Patrick Blanc to educate the audience

Result

  • Very high media coverage and appreciation for the innovative style of a pre-launch event
  • Attended by students from various schools along with their parents
Info
Date:

December 12, 2017

Category:

panache