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braun

braun

Challenge
To create a social influencer event to showcase the premium at home beauty & self-grooming and unveiling of the new Braun Silk-expert IPL device

Idea

  • An exclusive media gathering at the Presidential Suite of Waldorf Astoria, The Palm with a white chic theme concept and items placed across the different rooms
  • Renowned Emcee Laura Buckwell conducted the event with popular dermatologists Dr. Hala Fadli and Dr. Shazia as key speakers highlighting the benefits of the new device

Result

  • Attended by 50+ fashion social influencers & media personnel’s
  • Extensive social media reach on Instagram with 13000+ likes and 6000+ views of the stories
  • Excellent media coverage of the event along with the collection in dailies too
Info
Date:

December 31, 2017

Category:

panache