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babyshop

babyshop

Challenge
Create a different experience for the launch of Babyshop ‘It’s Your Style’ concept

Idea

  • Design an interior and ambient whereby children and visitors feel the uniqueness of their own style and explore the child within
  • Use of contemporary style furniture to display the new collection at a unique venue at the Jumeriah Beach Hotel lawns which oversees the Burj Al Arab
  • Use of technology and social media to broadcast the event LIVE on Facebook
  • Empowering the event by having a child emcee and deejay run the fashion show

Result

  • 15000+ LIVE views during the broadcast
  • Extensive PR coverage mentioning about the unique display and concept leading to good queries at the retail floor
Info
Date:

December 28, 2017

Category:

panache